SAC
TAHOE
Napa
Cabo

Hair and Makeup artist + Educator

Jess Alvarez

EST. 2012

It's possible to scale your business while remaining centered and not sacrificing what matters to you. Heart-centered growth can be yours.

Achieving expansion through alignment.

Imagine...

1 on 1 mentorship & strategizing
with Jess

Know that you want more for yourself and your business but not sure where to start? Learn how to scale your business by increasing your conversion rate, explore new possible revenue streams, and dive into the necessary mindset work so you can spend less time on menial tasks and more time on things that bring you joy and make you money.

1 on 1 sessions meet you where you at and are great for helping you grow at your own pace. I know that when it comes to business, it's not one size fits all. And just checking off a to-do list is not enough--true expansion begins within.

Together we'll analyze you business, refine your goals and create a personalized action plan to launch your beauty business into the next level, with guidance and support along the way. 


identify and demolish the internal blocks keeping you stuck

refine and magnetize your booking flow

learn client communication that builds trust and honors your boundaries

show up authentically you with a kit and portfolio assessment

determine pricing and know when and how to raise rates

develop a cohesive brand and social media presence

understand what this era of brides are really looking for and how to effectively speak to their needs

and so much more...


Inquire below to see full packages and take advantage of your complimentary 15 minute call.
Consulting and hands-on makeup and hair training is also available at an hourly rate of $150/hr (booked in full hours only).
1:1 sessions are done via Zoom. Should you desire your appointment in person or want hands-on artistry training, this can be arranged on a case-by-case basis.


What are you waiting for?
Click below to explore new possibilities:

we'll Cover things like:

Hey lovely, I'm Jess

I’ll never forget the moment I realized I was ready to start my own business... I was working at the local beauty counter and while the worst of the recession had passed, things still were very much at a standstill in retail. Jobs were not in abundance, people were choosy about their spending, and moving up in the company felt like a pipe dream. I finally had to ask myself, “Jess do you really want to just sell makeup or do you want to DO makeup?” I didn’t know why I was still treading water. I guess I was waiting to wake up one day and just know it was the magical moment to really do my own thing. I realized in that moment that the opportunities would not present themselves until I made actual space for them in my life. I put my two weeks in the next day and it was by far the best decision I ever made.

This was not the only crossroad moment in my beauty career. Being in the beauty industry for 20 years and having run my bridal beauty team Polish & Pout for 14 years, my business has been through every iteration possible...from your local makeup counter gal, to wedding weekend warrior, to working out of my home, to having a brick and mortar. I’ve not only mastered my craft but climbed my way from side hustle to six figures.

I’ve gone from solo artist to running a beauty team, having a multitude of bridal features under my belt, features in major magazines, celebrity clientele, loads of commercial work, hundreds upon hundreds of lovely brides, and even my own line of beauty products that I developed myself.

One thing I’ve always firmly believed is that there is room for all of us at the table and that includes YOU. When one of us succeeds, we all succeed. You bettering your business, betters our industry as a whole! This is why I am always excited to help other beauty pros work through obstacles and achieve their goals. I cannot wait to see what this next stage for you holds and I sincerely hope I have the privilege of being alongside you while you go after it!

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Downloadable Digital Resources

Access the entire digital vault for $49

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Digital downloads, guides, and courses for bridal beauty pros.

Access the entire digital vault for $49

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